Science explains why hipsters grow beards
Men might be growing beards to appear more attractive to women and more dominant to other men, a study on monkeys suggests
Scientists think they may have solved one of the great mysteries of the age. Why are so many of today's men growing beards?
The answer, according to The University of Western Australia researchers, is because men are feeling under pressure from other men and are attempting to look aggressive by being more flamboyant with their whiskers.
Published in the journal Evolution and Human Behaviour, Dr Cyril Grueter and colleagues were investigating the idea that in big societies, male primates have developed increasingly ostentatious "badges" which may enhance male sexual attractiveness to females and give them the edge over other males.
These include cheek flanges in orang-utans, the elongated noses of proboscis monkeys, upper-lip warts in golden snub-nosed monkeys as well as beards in humans.
The team investigated 154 species of primates, and found more conspicuous badges in males of species where social and physical conflict were common and individual recognition was limited.
i.e. The busier and more crowded with males a society becomes, the more competition there is and the more flamboyant the badges are.
The modern male not only has to vie with hundreds of fellow males in the real world but has to stand out from potentially thousands of rivals online, so clean-shaven men well be turning off women drawn to seemingly powerful men.
"When you live in a small group where everyone knows everyone because of repeated interactions, there is no need to signal quality and competitiveness via ornaments," he said.
"In large groups where individuals are surrounded by strangers, we need a quick reliable tool to evaluate someone’s strength and quality, and that’s where these elaborate ornaments come in.
"In the case of humans, this may also include phenotypic extensions such as body decoration, jewellery and prestige items.
Men might be growing beards to appear more attractive to women and more dominant to other men, a study on monkeys suggests
Scientists think they may have solved one of the great mysteries of the age. Why are so many of today's men growing beards?
The answer, according to The University of Western Australia researchers, is because men are feeling under pressure from other men and are attempting to look aggressive by being more flamboyant with their whiskers.
Published in the journal Evolution and Human Behaviour, Dr Cyril Grueter and colleagues were investigating the idea that in big societies, male primates have developed increasingly ostentatious "badges" which may enhance male sexual attractiveness to females and give them the edge over other males.
These include cheek flanges in orang-utans, the elongated noses of proboscis monkeys, upper-lip warts in golden snub-nosed monkeys as well as beards in humans.
The team investigated 154 species of primates, and found more conspicuous badges in males of species where social and physical conflict were common and individual recognition was limited.
i.e. The busier and more crowded with males a society becomes, the more competition there is and the more flamboyant the badges are.
The modern male not only has to vie with hundreds of fellow males in the real world but has to stand out from potentially thousands of rivals online, so clean-shaven men well be turning off women drawn to seemingly powerful men.
"When you live in a small group where everyone knows everyone because of repeated interactions, there is no need to signal quality and competitiveness via ornaments," he said.
"In large groups where individuals are surrounded by strangers, we need a quick reliable tool to evaluate someone’s strength and quality, and that’s where these elaborate ornaments come in.
"In the case of humans, this may also include phenotypic extensions such as body decoration, jewellery and prestige items.
In real life, there is nothing more irritating than having a guy with stubble kiss you or do anything more intimate. Stubble men have to be mostly getting sex from prostitutes (who don't kiss) or from anonymous male sexual partners (who don't kiss). Neither of these groups perform even more intimate acts on tender female flesh.
Guys who favor stubble have simply grown beards to get sex from women. Clean shaven - YES. Full beard - YES. Stubble - NO.
Telegraph


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